Mobile  Media Time Is Now > Desktop and Other Media
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About Us
EMM is a Pay-Per-Call network exchange marketplace where businesses interested in connecting with consumers bid for inbound real-time calls generated through an exchange by independent and experienced media publishers. Businesses only pay for the call, no other fees. This creates an extremely compelling equation for advertisers who have to decide where to invest their marketing budget and for media publishers who have high quality inbound calls from interested consumers. The end result is the highest quality opportunities and greatest ROI for our advertisers and publishers.
Emm About
If you are seeking consumers in health insurance, auto insurance, home services, legal or in other verticals and would like those consumers to call you directly, apply to join the EMM pay-per-call marketplace. Engage with consumers right when they are looking for the things you offer. Best of all, only pay when they call you directly.
Mobile Marketing
Mobile Media Time Is Now Greater Than Desktop and Other Media.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).

The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are.
Mobile Ad Spend still lags behind Mobile Media Consumption
So, how have advertisers responded to the change in mobile media time? The next chart shows that despite the growth in media time above, some advertisers are missing out since the right-most bar shows that there is a huge missing opportunity on mobile advertising.

This research sourced from a 2015 study by eMarketer into mobile ad budgets shows a different view. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. These stats also show projections for future growth, which is important as it shows where the market is going. It is clear that mobile is the future, and within 3 years it will come to dominate digital ad spending.
Mobile Ad spending- Billions $
Percentage change
Percentage of digital ad spending
Mobile media time - app vs mobile site usage?
Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps.
The "Physics of Media" indicate that the new channel has the biggest advantage.
A simple review of the charts show that this area is growing at an astronomical rate while still in it's early stages of overall development. Mobile is considered new while now dominating the market, getting involved in this area now is important to stay ahead of the curve.
If you are an indpendent media buyer, SEO expert or have interesting content in the health insurance, auto insurance, home services or other verticals, you may qualify as a publisher to join the EMM marketplace. As a Publisher in the EMM network, Advertisers will bid to win your inbound calls, maximizing your revenue potential.
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